Motivating and leading Research Paper Example | Topics and Well Written Essays - 500 words

Motivating and leading - Research Paper Example Marketing Plan of Coca Cola Marketing mix is a tool that enables the marketers of a particular product to make it attractive for the consumers. The marketers cannot control the external factors, hence, have limited chances to make the product look attractive for the consumers. Marketing mix involves decisions that may help in adjusting these internal controllable factors according to the needs of the consumers. The marketing plan of brands like coca cola clearly considers these factors to capture a larger global market (Kotler & Armstrong 2005, p 56) . This paper aims to examine the marketing plan of coca Cola and measures the contribution of factors which help in developing customer loyalty and brand recognition. Marketing Plan of Coca Cola: Marketing requires clear objectives to be achieved. The first and most important factor in designing and formulating a marketing plan is to identify the target audience. The targeted audience of Coca-Cola is undoubtedly circled around all age gr oups, cultures and societies. The biggest advantage that Coca Cola has today is its brand name. A well known brand like Coca Cola is much easier to be marketed than others (Mowen & Minor 2001, p 280). People can easily be attracted towards such products by careful consideration.

Self assessment paper Research Example | Topics and Well Written Essays - 1000 words

Self assessment - Research Paper Example Emotional intelligence refers to an individual’s ability to identify his/her emotions and their ability to control their emotions. It even refers to an individual’s ability to identify the emotional issues that are being experienced by others. Identification of others emotional issues can help an individual in solving their emotional issues in order to motivate them to focus on organizational aims and objectives. On the emotional intelligence test that was available online I scored 61 points and on the emotional intelligence test that was available in the text book I scored 80 points. The main difference between the online and text book test is that the text book test in much elaborate. Secondly there is even a difference in the way both the test is scored and responses are ranked. The issue with the online test was that it contains more than 100 questions which become quite boring and dull. This means that I have higher degree of emotional intelligence and have the abi lity to control my emotions. This means that as a manager I will be able to control my emotions in the workplace and I will even be able to motivate my employees by identifying their emotional issues and solving those issues (Whetten 63). Locus of control refers to an individual’s perception of control he/she has over things that are happening in his/her life. On the test of locus of control I scored four which means that I have strong internal locus of control. Individuals who have strong internal locus of control tend to hold themselves responsible for all the events occurring in their life and in their environment (Whetten 79). They do not hold others responsible for any negative events and believe that all events are outcomes of their own behaviors. The findings of my locus of control are consistent with myself perception regarding my locus of control. Having high locus of control I will take full responsibility of all the negative outcomes as a manager and